Marketing automation for publishers and media

Digital transformation plays an important role especially for publishers and the media. In our fast-moving information society, news are not only expected in real time, but are also consumed with a free mentality that has presented many media with great challenges. New business models and survival strategies had to be developed, such as dynamic ad placements and paywall systems. But also the content had to be produced faster, better and cheaper to survive in this harsh environment.

We have made it our task to specifically address the needs of publishers and the media. This is partly due to our own history: Our founder as well as numerous employees from the very beginning originally come from the publishing world. That’s why we still feel very committed to the needs of this particular industry. Our software solution is designed so that you can reliably deliver your news to your subscribers in real time. With Preference Center, your readers can decide for themselves what content they want to receive. Through targeted media marketing, you can easily integrate ads into your newsletters. And with our solutions, you can easily protect paid content and make it accessible.

The cloud version of AGNITAS E-Marketing Manager is the ideal starting point. Combine the EMM SaaS with the Content Hub to use optimal marketing automation software for publishers. But there are even more offers for publishers and media: With e-abo manager you have a complete subscription management software – also for offline products – including CRM system at hand. Even unusual requirements such as paywalls, personalized landing pages, event management and much more can be realized here.

The classic application of email marketing software for publishers and the media is, of course, the sending of newsletters. Since the trend is more leaning towards relevance, the one-fits-all principle is being abandoned and more and more individual content is being developed for newsletters. Some of our customers work with so-called preference centers. This means that the recipient can choose from various topics and resorts, e.g. politics, cars and local events, when registering, and thus receive a newsletter that is completely tailored to him or her.

Publishers rely on newsletters with interest-based content for more response. In order to provide largely scaledindividualization, you require automation. After all, you cannot employ editors who create and send a separate newsletter for each recipient. Especially since the dispatch intervals are often very short. The AGNITAS Content Hub was developed for this requirement. With the Content Hub, you have an interface at your hands that retrieves the data from your original editorial system and processes it according to a predefined set of rules and then generates individual mailings from it. In the rules you can define what to do if there are no or too many messages for a certain area, when and how often newsletters should be sent and you can assign content to certain types of articles with different designs. In addition, further interest profiles can be enriched from the click behaviour of your recipients or on the basis of the user behaviour on your website, which can be taken into account while creating content.

Once the process has been defined and set up, everything runs automatically. Despite all the automation, there is still scope for targeted information. If required, you can create an area that applies to all recipients and contains, for example, the editorial. There is also an option for breaking news and sensation. So you can always intervene manually if the situation requires it. And at the same time, your editors do not have to deal with another tool, but remain in their familiar environment. (Of course, you can also use the EMM to create your newsletter.)

Of course it is legitimate for you as a publisher to advertise on your own behalf. Another area of application for an e-mail marketing solution is therefore the marketing of various print or subscription products, but also one-off purchases are included here. Advertise your paid newspapers, magazines, books, whitepapers, events or video content to your target audience. Using the EMM, you can create target groups of any size for which the offer could be relevant. Of course, you can also consider the interest profiles that you already have for the recipient. If you have integrated Behavior Tracking into your website, this data is also available for selections.

The EMM provides you with various responsive standard templates for the mailings. Of course, we can also implement a template completely designed to your specifications – or if you have the resources in-house, you are completely free to implement them here.

You’re probably not a charity. You also want to generate sales with the content you produce. As the willingness to pay for digital content is lower than for print editions, advertising space is usually marketed within the newsletter.

The Content Hub is also the suitable interface for this application. Here you can dock an ad server, which we can provide on request, and occupy various advertising spaces within your mailing with banners and content. You can use runtimes to define which banner is to when be displayed and can thus fill the ad spaces in advance.

But your advertising partners would also like to know whether your medium is the right channel. Comprehensive statistics and analysis functions support you in reporting.

Tip: We have introduced the seal “Verified Sender by AGNITAS” for media marketing. In this way, as a neutral partner, we can confirm conditions and key figures – of course only with your approval and consultation.

Maybe you can’t imagine it immediately, but dynamic content can also enhance your newsletters and make them more relevant. For example, you can integrate customized content in the form of weather, horoscopes, etc. into your mailings. You can also make your newsletters more dynamic by using countdowns, news tickers or areas that are designed differently depending on the time of day.

Reference tables are used in the background, which you can automatically fill with new content. You can integrate this content into newsletters in the form of image files. Whenever a recipient opens his newsletter, the current content from the reference table is displayed. The use of Dynamic Content is particularly suitable for content with a time limit or high actuality, such as stock or currency prices.

Also in the digital area it is possible to earn money with content. With the help of a so-called paywall you can protect content from being called up and only make it available for a fee. It does not matter whether you have embedded the content in your website and want to display it there or want to make it available by e-mail after registration.

The e-abo manager paywall protects your valuable ideas from unauthorized access. At the same time, you can have the corresponding amounts collected or billed. In this way, you can offer texts, pictures or videos against payment.

If you offer paid subscription products, such as newspapers, magazines or magazines, then of course you must also send monthly invoices. With the EMM, you have the possibility to send an invoice to the recipients concerned at specified intervals, e.g. every first of the month. You can also have a personalized PDF generated directly in the EMM. With the EMM you can also remind of the subscription extension or use other data for dispatch. The advantage of sending with the EMM is that your mailings are sent via white-listed servers. In addition, the EMM provides you with extensive statistics with which you can track delivery and opening.

We are seeing more and more media houses becoming regular event agencies. From interactive workshops and web seminars to live events and festive galas. The preparation and implementation of events of all kinds of course requires appropriate software to invite participants, remind them, create and send the tickets to the point of admission control and subsequent evaluation.

The e-abo manager in combination with the EMM offers everything you need for the organisation of events. From the invitation e-mail to the personalised landing page, from registration – if required with invoice dispatch – to ticket dispatch with directions and ical file, everything is included. And you can also register the participants on site simply by scanning the tickets with an app. You can then send your participants digital documents by e-mail and send a customer survey on the quality of the event.