Functional Scope of EMM

Zusatzinhalte zum E-Mail-Marketing-Manager

What features does the E-Marketing Manager have?

Here you can compare all features of the different E-Marketing Manager (EMM) product variants at a glance. Have a look and find out which variant fits best to your needs. If you have any questions, please contact us. We will be happy to advise you choosing the right variant of the E-Marketing Manager.

Software as a Service

EMM SaaS

EMM SaaS is a web-based e-mail marketing software solution. In this Software-as-a-Service solution, you profit from the high quality and security standards in accordance to ISO 27001 of AGNITAS. You do not have to take care of the hardware or the database, we carry out operation and administration in a high-end data center in Munich.

Software SaaS Flatrate

EMM Xpress

With eMM-Xpress you get the e-mail marketing all-inclusive flat rate from 99 € a month. The flat rate solution gives you maximum cost transparency with unlimited sending volumes of up to a maximum of 200,000 recipient profiles. No purchasing, setup or maintenance of the hardware and software is necessary, we carry out operation and administration in the data center in Munich.

Software License

EMM Inhouse

With the EMM Inhouse, you purchase a license for the e-marketing manager: one time acquistion cost, permanent use. The safety of your data is entirely in your own hands, no address transfer to third parties, is needed. You use your own IT infrastrucutre. If requested, we will support you with installation, maintenance and whitelisting.

Open Source Software

OpenEMM

OpenEMM is the free Open Source E-Marketing Manager solution. It utilizes the certified Open Source license “Common Public Attribution License (CPAL)”. OpenEMM is continuously developed further and improved by the Open Source Community. Free tips on installation, configuration and operation of OpenEMM can be found at the OpenEMM here.

Functional scope of EMM Product Variants

User Interface

	EMM SaaS	eMM-Xpress	EMM Inhouse	OpenEMM
(Online-) access via web browser	✔	✔	✔	✔
Multi-language user interface (e.g. GER, EN, FR, ES, IT, NL, PL)	✔	✔	✔	✔
Responsive user interface	✔	✔	✔	✔
Whitelabel-Capability *	✔	❌	✔	❌
Dashboard	✔	✔	✔	✔
Calendar with reminder and comments function	✔	✔	✔	✔
Individual user rights & role administration (GDPR-compliant)	✔	✔	✔	✔ limited
Tooltips & help ballons	✔	✔	✔	✔
Context-sensitive Online Help and in-depth manual (PDF)	✔	✔	✔	✔
Countdown for session timeout	✔	✔	✔	✔
News center with new EMM features and changes	✔	✔	✔	❌
User-specific views configurable	✔	✔	✔	✔

* optional features for an extra charge

Permission Management

	EMM SaaS	eMM-Xpress	EMM Inhouse	OpenEMM
Mailinglists	✔	✔	✔	✔
Registration procedure: Confirmed opt-in, double opt-in	✔	✔	✔	✔
Forms for user self-administration: subscribe, unsubscribe, change data	✔	✔	✔	✔
Individual web forms and landing pages incl. drag & drop editor	✔	✔	✔	✔
Bounce management	✔	✔	✔	✔

Lead Management

	EMM SaaS	eMM-Xpress	EMM Inhouse	OpenEMM
Database for storing of recipient profile	Oracle, MariaDB	Oracle, MariaDB	Oracle, MariaDB	MariaDB
Create and delete database fields, bulk-updates of content	✔	✔ without bulk update	✔	✔
Create, change or delete recipients (manually or automatically)	✔	✔	✔	✔
Search for recipients throughout all database fields	✔	✔	✔	✔
Automated profile enrichment
Latest reactions (date of latest opening, latest click)	✔	✔	✔	✔
Recipient status history: Changes of permissions	✔	✔	✔	✔
Contact history: Response to all received mailings (Part of the Automation Package) *	✔	❌	✔	❌
Retargeting history: Behavior tracking data of the homepage (Part of the Retargeting Package) *	✔	❌	✔	❌
Device history: Reactions per device	✔	❌	✔	❌
Insights: Recipient based analysis	✔	❌	✔	❌
Individual profile enrichment	✔	✔	✔	✔

Import & export of data through CSV (Zip files possible) - also automated (look at Data Management) *	✔	✔ non-automated	✔	✔ non-automated
Creation of target groups on the basis of recipient reactions (opened, clicked, purchased, etc.) per drag & drop	✔	✔	✔	✔ without bought
Creation of target groups based on the used end devices and e-mail clients	✔	❌	✔	❌
EQL-editor for creation of complex target groups	✔	✔	✔	✔
Statistical evaluations according to target groups	✔	✔	✔	✔
Realtime calculation of the target group size in one mailing or the target group	✔	✔	✔	✔
Blacklist	✔	✔	✔	✔

Mailing Creation

	EMM SaaS	eMM-Xpress	EMM Inhouse	OpenEMM
Types: normal mailings, transaction mailings, followup mailings, triggermails (action- and date based mailings), interval-based mailing	✔	✔ no interval and followup mailings	✔	✔ no interval and followup mailings
Mailing-Assistent	✔	✔	✔	✔
Template technology: Creating mailings based on building blocks	✔	✔	✔	✔
Predefined responsive templates	✔	✔	✔	✔
Predefined HTML Editor with syntax highlighting and syntax checks	✔	✔	✔	✔
HTML-to-Text-Converter	✔	❌	✔	❌
WYSIWYG editor	✔	✔	✔	✔
E-Mail Creator: Choice of different templates for easy mail creation by drag and drop (inclusive a choice of different templates)	✔	✔	✔	❌
International character sets	✔	✔	✔	only UTF-8 and ISO8859
Personalization / Individualization by means of placeholder types (AgnTags)	✔	✔	✔	✔
Individual and precast forms of salutation	✔	✔	✔	✔
Barcode generator	✔	✔	✔	❌
Voucher management (part of the retargeting package)*	✔	✔	✔	❌
Real time content	✔	❌	✔	❌
Link extension to tracking parameters (e.g. for tracking with intelliAd and more)	✔	✔	✔	✔
Share-with-your-network-function	✔	✔	✔	❌
Undo-function	✔	✔	✔	✔
Copying mailings as templates	✔	✔	✔	✔
Export mailings and import them to other clients	✔	✔	✔	✔
Comprehensive search and filter functions	✔	❌	✔	❌
Target group-driven content	✔	✔	✔	✔
Automated insert of external content (e.g. via RSS, XML, etc.)	✔	❌	✔	❌
Sending of file attachments and personalized PDFs (digital invoice dispatch)	✔	✔ without personalization	✔	✔ without personalization
Mediapool as central image administration	✔	✔	✔	❌
Editor for images in mailings	✔	✔	✔	✔
Archive function for categorising mailings	✔	✔	✔	✔

Mail transmission

	EMM SaaS	eMM-Xpress	EMM Inhouse	OpenEMM
Email transmission formats: Text, HTML, Inline HTML	✔	✔	✔	✔
Auto-optimization (based on openings, clicks, revenue)	✔	✔	✔	✔
A / B testing with the aid of list split functionality	✔	✔	✔	✔
Integrated preview function for any desired recipient, various devices (smartphone, tablet, PC) with activatable image display	✔	✔	✔	✔
Test transmission to predefined distribution list and individual people	✔	✔	✔	✔
Optional delayed sending	✔	✔	✔	❌
Selection of maximum sending volume	✔	✔	✔	✔
Duplicate check	✔	✔	✔	✔
WebView for mailings	✔	✔	✔	✔
Online newsletter archive for recipients	✔	✔	✔	✔
Response filter for e-mail returns with forwarding function	✔	✔	✔	✔

Marketing Automation

	EMM SaaS	eMM-Xpress	EMM Inhouse	OpenEMM
Campaign Manager - Planning, driving and monitoring of complex e-mail campaigns - Example campaigns as templates (A-/B-Test, Double-Opt-in, Birthday) as templates - Test runs with shortend waiting times - Trigger management for controlling mailings and profile enrichment	✔	✔	✔	✔

Evaluations

	EMM SaaS	eMM-Xpress	EMM Inhouse	OpenEMM
Statistical real time evaluation with graphical representation	✔	✔	✔	✔
Evaluation across all recipients and individual target groups	✔	✔	✔	✔
Evaluation of absolute and proportional values	✔	✔	✔	✔
Evaluation of freely definable periods	✔	✔	✔	✔
Evaluation by device type (PC, Smartphone, Smart TV, Tablet) for openings, clicks and revenue	✔	✔	✔	✔
Device overview of a single mailing and the whole mailing list (based on the response data of the last 90 days)	✔	❌	✔	❌
Various statistics for a recipient (e.g.: Insights, Contact-History, Device-History, Retargeting-History, etc.)	✔	❌	✔	❌
More than 30 indicators (e.g.: Openings, clicks, delivered e-mails, sent e-mails, bounces, unsubscribers, etc.)	✔	✔ excl. revenue	✔	✔ excl. revenue
Top domain statistics for each mailing and the entire mailing list	✔	✔	✔	✔
Click statistics for each link	✔	✔	✔	✔
Clicks, openings and deliveries over a certain period	✔	✔	✔	✔
Shares in social networks	✔	✔	✔	❌
Bounces (soft and hardbounces)	✔	✔	✔	✔
Revenue statistics including the conversion rate	✔	❌	✔	❌
Benchmark comparison: Anonymous comparison with other EMM customers in the same industry with regard to opening rates, click rates, unsubscribe and bounce rates	✔	❌	against surcharge, only possible with Oracle DB	❌
Heatmap	✔	✔	✔	✔
Mailing comparison	✔	✔	✔	✔
Evaluation of the recipients based on • Status • Mailingtype • Domains	✔	✔	✔	✔
Statistics exportable as CSV	✔	✔	✔	✔
Individual reports as CSV or PDF: Mailing comparison, mailing statistic, recipient statistic	✔	❌	✔	❌
Behavior tracking based on mailings (evaluation of key figures of website and webshop; part of Retargeting Package)*	✔	✔	✔	❌
Marketing Intelligence Analyzer (MIA): KPIs and forecast indicators about the development of your mailing lists; monthly updates	✔	❌	✔	❌
Customer Insights for the entire mailinglist: behavior based recipient scoring, recipient classification into customer clusters, retargeting KPIs, etc.	✔	❌	✔	❌

Data Security

	EMM SaaS	eMM-Xpress	EMM Inhouse	OpenEMM
Encrypted e-mail dispatch	✔	✔	✔	✔
Upload area for protected data exchange	✔	❌	✔	❌
Password protection	✔	✔	✔	✔
Encrypted data transmission	✔	✔	✔	✔
Login block	✔	✔	✔	✔
Release function **	✔	❌	✔	❌
Activity log	✔	✔	✔	✔
Automatically link encryption	✔	✔	✔	✔
2-way authentication	✔	✔	✔	✔
Logging of every import & export	✔	✔	✔	✔
Access control of the data centers and access protection for servers according to ISOs standards	✔	✔	Internal protection measures of the customer	Internal protection measures of the customer

** activation at request by account setup

GDPR relevant Features

	EMM SaaS	eMM-Xpress	EMM Inhouse	OpenEMM
Tracking veto set by the recipient: • Registration form with integrated request for tracking approval • Tracking veto activatable any time via e-mail footer • Recipient profile will be tagged once the recipient activates the tracking veto (usable for target groups) • Separated collection and statistics for anonymised openings and clicks in case of tracking veto • Separated campaign management for recipients with the tracking veto for decisions based on response data • Option to exclude people with tracking veto from follow up mailings • Differentiation in anonymisation between adverting mails and service / transactions mails due to burden of proof • Option to subsequently clearing response data in case of a tracking veto	✔	✔	✔	✔
Optional: general tracking veto for client	✔	✔	✔	✔
Information report in machine-readable form (TXT-format)	✔	✔	✔	✔
bcc-address for a legal activation of double opt-in mailings and service / transactions mailings	✔	✔	✔	✔
Export of the user activity log (= information report of a user’s activities in the EMM)	✔	✔	✔	✔
Extension of the user rights systems in order to enable the (new) GDPR compliant sub-client solution which has only access to certain personalised data	✔	❌	✔	❌
Individual and temporary access rights for the AGNITAS-Support	✔	✔	Basically no access possibilities	❌

* Optional extra services for additional charge

** Optional extra services for additional charge

Premium Features

	EMM SaaS	eMM-Xpress	EMM Inhouse	OpenEMM
Automation Package:
- Contact history: Overview of all mailings sent to a recipient - Followup mailings - Campaign Manager extended: No-paths for decisions (e.g. mailing received, but not opened), Profile field history - Recipient lists for single mailings with opening and click rates - Extended top domain statistic - Extended target group filter: Revenue in mailing, link click Automation Plus extended delivery information - Extended contact history (detailed delivery information) Automation Plus profile field historization - Historization of selected profile fields (5 freely selectable profile fields) - Advanced campaign manager	✔	✔	✔	❌
Retargeting Package:
- Behavior Tracking: Captures recipient behavior on the website - Reference tables: Storage of individual data, e.g. product catalogues or vouchers - Extended Customer Insights	✔	✔	✔	❌
Layout Package:
- Layout Builder: Editor for creating and customizing your own E-Mail Creator templates - Inbox Preview: E-Mail preview on different desktop, web, mobile and spam clients to check the layout	✔	✔	✔	❌
Analytics Package:
- Marketing Intelligence Analyzer (MIA) Premium: Additional key figures and forecast values, daily update - Pre Delivery Check - Post Delivery Check - Data quality report	✔	✔	✔ without data quality report and post delivery check	❌
Delivery Package:
- Send Time Optimization: Automated dispatch time optimization for every single recipient - Advanced Hardbounce Validation: Automated validation and reactivation of hard bounces - Mailing Cockpit: Prioritization and controlling of mailings which are sent to one recipient per day	✔	✔	✔	❌
Cross Media:
Dispatch of Web Push Notifications	✔	✔	✔	❌
Dispatch of print mailings	✔	✔	✔	❌
Recipient generation via Facebook Lead Ads (EMM standard interface)	✔	✔	✔	❌
Dispatch of SMS	✔	✔	✔	❌
Dispatch of fax messages	✔	✔	❌	❌
Data Management:
Auto-Import, Auto-Export (hourly updates possible): - Import of recipient data as well as reference tables - Export of recipient, mailing and response data	✔	✔	✔	❌
Interfaces: Data Agent, Webservices, RESTful, Google Data Studio, Facebook and Instagram Lead Ads, Shared Data, AGNITAS Data Warehouse, individual developments	✔	✔	✔	✔ without bulk web services
Content Hub: Automatically gather and process content of external sources	✔	✔	✔	❌
Administration:
Multi-client capability	✔	❌	✔	❌

Premium Features for an additional charge, not included in standard version

Feature comparison of EMM SaaS and EMM Inhouse as PDF:

Download

Upon request, we also develop individual features according to your requirements.