Accessible newsletters – how it works

Accessible newsletters are more than just a nice gesture. Did you know that 20 percent of your target audience has accessibility needs? Accessibility in digital content such as newsletters, websites and landing pages is crucial to ensure that all people, regardless of physical or technical limitations, have equal access to your information.

It is important to note here that the requirements for accessible newsletters vary greatly. The needs of sensory impairments alone, such as visual impairments, can vary greatly. While a blind customer may use a screen reader to read your newsletter, for example, a visually impaired customer may use a mouse or trackpad to enlarge the text or resolution.

Here we have summarized the 6 most important advantages for you, why you should also make your newsletter accessible. You can download detailed information on implementation, useful tools and a practical checklist at the end of the article in our white paper.

The Accessibility Improvement Act (BFSG) is coming. This will make digital accessibility a human right – and a duty! The importance of accessibility on the internet is supported in Europe by the European Accessibility Act (EAA). Among other things, this obliges the member states to make all online commerce accessible for consumers. This directive must be implemented by all EU countries by June 28, 2025.

Accessible content demonstrates that you take your target group seriously. This leads to stronger customer loyalty, as users feel better understood and valued. Conversely, customers are more likely to leave if they find it difficult to use your services and offers.

Accessible newsletters improve user-friendliness, which can lead to higher customer satisfaction and potentially higher sales. You should therefore consider the optimization of newsletters in terms of accessibility not as an expense, but as a sensible investment.