AGNITAS E-Marketing Manager (EMM)

With the automation package, you can provide your recipients with the right content at the right time. The dispatch of automated, event-driven e-mails becomes child’s play. But above all it offers you the opportunity to develop campaigns with yes-no decision hierarchies and directly take account of the responses in previous e-mails with follow-ups.

In combination with the retargeting package, the automation package achieves its maximum effect since then you can integrate the individual content into your campaigns.

With the layout package, your e-mails using the EMM become even more creative and the results better. It addresses two areas: The preparation of e-mails and design optimization. The layout builder allows you to create your individual templates. Without needing any HTML knowledge, your employees can use the e-mail creator to construct newsletters flexibly and creatively, using drag & drop. And you do not need to rely on AGNITAS support to prepare and adapt your own templates.

Before your newsletters are sent, the inbox preview enables you to check how they are displayed on different devices and browsers. Thanks to the inbox preview, you do not have to create thousands of test accounts and acquire countless test devices to ensure that your newsletter looks good everywhere.

With the content package, you create more responses and boost customer loyalty over time. Editorial newsletter content from your department and individualized content such as personalized images, name day information, the weather or the recipient’s horoscope, make your readers more attentive.

AGNITAS offers you a variety of content modules that you can incorporate into your newsletters. Over the long term, you benefit not only from greater customer loyalty, but also from an additional opportunity for profile enrichment and from new touchpoints that result from this.

With the cross media package, you can add more communication channels to the E-Marketing Manager. The e-mail channel is integrated into the standard variant of our E-Marketing Manager. Web push, SMS and fax are additionally available. With more channels you can create additional touchpoints, which also have individual strengths.

If you do not want to use EMM for e-mail marketing but only for other channels (e.g. web push), we can offer you individual special terms. Please ask us about this option.

The delivery package offers you additional possibilities for managing your dispatch individually, protecting your mailing list against shrinking and improving the reputation of your e-mail servers over time.

The additional features of the delivery package round off the delivery management of the EMM ideally. In addition to all this, there is send time optimization for each recipient, advanced hard bounce validation for the reactivation of irregular bounces and feedback loops with e-mail providers.

The analytics package offers extensive analyses of your leads’ data quality as well as pre- and post-delivery checks, which analyze your mailings for spam criteria and then monitor delivery into the inbox.

But it’s also important to check and adjust the data yourself on an ongoing basis. The data quality report provides you with an overview and you can then correct errors. The “MIA Premium” (Marketing Intelligence Analyzer) feature supplies valuable forecast values providing information about the direction your mailing list is developing in.