EMM SaaS vs. eMM-Xpress
Additional features of the EMM SaaS
EMM SaaS vs. eMM-Xpress: What do you choose? The eMM-Xpress is the flatrate-entrance-solution of our e-mail marketing software „AGNITAS E-Marketing Manager“ and offers innately many features for successful e-mail marketing. But the software as a service solution “EMM SaaS” offers a plenty more precious features.
The most important differences at a glance
• CSA Whitelisting for a guaranteed delivery
• Responsive user interface in modern flat design
• Behavior tracking on the website for re-targeting by email
• Sales statistics/conversion rate for measuring success
• Campaign manager for flexible campaign design
• E-mail Creator for creating newsletters by drag & drop
• Device statistics for analysis and optimization
• Customized reports as PDF or CSV for monitoring success
• Auto-import and auto-export for automated data transfer
• Interfaces (web services, Restful, etc.) for real-time control / exchange
• Reference tables for customized data, e.g. product catalog
• Multiclient-capability for company-wide deployment
• Multi-server solution for higher transmission speed and performance
All differences in the overview
| EMM SaaS |
eMM-Xpress | |
| Whitelabel capability | ✔ | ❌ |
| Responsive User Interface | ✔ | ✔ |
| Cutting-edge flat design | ✔ | ✔ |
| Calendar with reminder function | ✔ | ✔ |
| Behavior tracking results on the recipient profile | ✔ | ✔ |
| Contect history on the recipient profile | ✔ | ❌ |
| Recipient status history | ✔ | ✔ |
| Advanced target group editor including reference tables etc. | ✔ | ✔ |
| Creation of target groups on the basis of recipient reactions (opened, clicked, purchased, etc.) | ✔ | ✔ |
| Campaign Manager – Planning, driving and monitoring of complex e-mail campaigns – Example campaigns as templates (A-/B-Test, Birthday…) – Test run with shortened waiting phases |
✔ | ❌ |
| Campaign Manager extended – No-paths for decisions (e.g. mailing received, but not opened) – Profile field history |
✔ | ✔ |
| Predefined responsive templates | ✔ | ✔ |
| HTML-to-text-converter | ✔ | ❌ |
| E-Mail Creator (Choice of different templates for easy mail creation by drag and drop) | ✔ | ✔ |
| Syntax-highlighting of HMTL code | ✔ | ✔ |
| Barcode Generator | ✔ | ✔ |
| Link extension to tracking parameters (e.g. for tracking with intelliAd and more) | ✔ | ✔ |
| Share-with-your-network functionality | ✔ | ✔ |
| Comprehensive search and filter functions | ✔ | ✔ |
| Sending of personalized PDFs (digital invoice dispatch) | ✔ | ❌ |
| Auto-Optimization by revenue | ✔ | ❌ |
| A/B testing with the aid of list split functionality | ✔ | ✔ |
| Integrated preview for different device types (Smartphone, Tablet, PC) | ✔ | ✔ |
| Realtime calculation of target group size in mailing and target group | ✔ | ✔ |
| Evaluation by device type (PC, smartphone, tablet, smart tv) for openings, clicks and revenue | ✔ | ✔ |
| Device overview at the mailing and for all responses of the last 90 days | ✔ | ❌ |
| Top domain statistic at the mailing | ✔ | ✔ |
| Clicks, openings and dispatches in progress | ✔ | ✔ |
| Social network shares | ✔ | ✔ |
| Distinction of Bounces in Soft- and Hardbounces | ✔ | ✔ |
| Revenue statistic inclusive conversion rate | ✔ | ❌ |
| Benchmark comparison: Anonymous comparison with other EMM customers in the same industry with regard to opening rates, click rates, unsubscribe and bounce rates | ✔ | ❌ |
| Heatmap | ✔ | ✔ |
| Behavior tracking based on mailings (evaluation of key figures of website and webshop) | ✔ | ✔ |
| Individual reports as CSV or PDF: Mailing comparison, mailing statistic, recipient statistic | ✔ | ❌ |
| 2-way authentication | ✔ | ✔ |
| Followup and interval mailings | ✔ | ✔ |
| Recipient lists for single mailings with opening and click rates | ✔ | ✔ |
| Reference tables (saving of individual data like e.g. product catalogues or voucher codes) | ✔ | ❌ |
| Layout Builder (layout tool for individual customization of the E-Mail Creator templates) | ✔ | ✔ |
| Inbox Preview (e-mail preview on different desktop, web, mobile and spam clients to check the layout) | ✔ | ✔ |
| Dispatch of SMS, Fax, print mailings | ✔ | ✔ |
| Interfaces (DataAgent, Web Services, etc.) | ✔ | ✔ |
| Multi-client capability | ✔ | ❌ |
| Higher delivery speed (multi-server capability) | ✔ | ❌ |
| Whitelisting with dedicated servers | ✔ | ❌ |
| Marketing Intelligence Analyzer (MIA) Premium (additional key figures and forecast values, daily update) | ✔ | ✔ |
| Pre Delivery Check to avoid spam filters | ✔ | ✔ |
| Post Delivery Check to control deliverability | ✔ | ✔ |
| Data quality report | ✔ | ✔ |
| Send Time Optimization (Automated dispatch time optimization for every single recipient) | ✔ | ✔ |
| Advanced Hardbounce Validation (Automated validation & reactivation of hard bounces) | ✔ | ✔ |
| Mailing Cockpit (prioritization and controlling of mailings which are sent to one recipient per day) | ✔ | ✔ |
Here you get an overview of all features of eMM-Xpress as well as EMM SaaS.