OpenEMM Plus

OpenEMM PlusMore automation & efficiency

OpenEMM Plus offers individual premium functions as an extension to the free OpenEMM and is suitable for users who want to operate professional e-mail and marketing automation on the basis of open source software, but have additional requirements for more automation, flexibility and efficiency.

Individual premium functions

Email Creator
Simple mailing creation via drag & drop

Layout Builder
Tool for creating templates

Media pool
Central management of media files

Further interfaces
Seamless integration of your systems with OpenEMM

Client configuration
More customizations and adaptations

OpenEMM Plus concept

Your additional benefits

  • A simple drag & drop function gives you maximum flexibility when creating a layout
  • You can arrange predefined layout modules with text and image elements in any order you like
  • This gives you more dynamism and efficiency when creating campaigns
  • the modules can still be personalized and individualized in terms of content to target groups
  • In addition, Layout Builder provides you with the tool for creating templates for E-Mail Creator
  • You also get a media pool for organizing mailing content such as images, PDF documents, audio and video files
  • Automated data transfer replaces the manual import of recipient profiles via the OpenEMM system interface and saves you a lot of working time while reducing potential errors
  • the data transfer can be freely configured as a permanent routine, e.g. for a daily import
  • This allows you to keep your data up to date for possible personalization of your campaigns
  • You can also import data from OpenEMM Plus back into your systems via the same interface
  • To ensure that you can keep an eye on the processes at all times, you also receive success logs for each data transfer, optionally as an e-mail report
  • configuration can be carried out directly via the OpenEMM Plus system interface, you do not need any programming knowledge
  • Use of OpenEMM’s proven technology for sending mailings via the integrated mail server
  • Relief for your own systems and quick setup of the interface
  • Meaningful key figures and statistics for measuring the success of mail openings and link clicks
  • Undeliverable emails as soft and hard bounces are processed automatically to maintain the mailing list
  • Personal advice on setting up SPF, DMARC and DKIM as sender identification
  • Connection to many specialized systems such as ERP, eCommerce and portals
  • Central management and answering of all response messages
  • Relevant messages at a glance at all times for a quick response and customer satisfaction
  • No delays or potential loss of sales with decentralized organization
  • Convenient filters make it easier to search for individual messages, even with a large number of emails
  • Adjustable message storage duration

Functions of the OpenEMM Plus

  • the e-mail creator with layout builder and media pool for module-based template and mailing creation via drag & drop
  • an HTML interface for the automated filling of content modules in mailings (e.g. via CMS)
  • a module for automated data import andexport for data exchange with external systems such as CRM, ERP, online stores, etc.
  • extended functionality for the SOAP and RESTful web services to be able to move large amounts of data and address the additional OpenEMM Plus functionality
  • a webhooks API to inform third-party systems about the reactions of email recipients to the emails sent
  • an SMTP interface to receive and refine emails from legacy systems (HTML design, bounce management, link tracking, etc.)
  • an extended client configuration for around 30 individual configurations for data protection, data security and other default settings

What costs are involved?

Products can be booked individually

  • One-off expenses for the software license with bug fixes
  • Monthly expenses for updates/upgrades

One-off expenses by product, net in each case

  • E-mail Creator with Layout Builder and Media Pool one-off EUR 2,500
  • Between EUR 2,000 and EUR 2,500 one-off for each interface
  • Client configuration 500 EUR
  • Installation support according to expenditure or requirements

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