OpenEMM PlusMore automation & efficiency
OpenEMM Plus offers individual premium functions as an extension to the free OpenEMM and is suitable for users who want to operate professional e-mail and marketing automation on the basis of open source software, but have additional requirements for more automation, flexibility and efficiency.
Individual premium features
E-Mail Creator
Simple mailing creation via drag & drop
Layout Builder
Tool for creating templates
Media pool
Central management of media files
Further interfaces
Smooth integration of your systems with OpenEMM
Client configuration
More customizations and adaptations
OpenEMM Plus concept
Your additional benefits
- A simple drag & drop function gives you maximum flexibility when creating a layout
- You can arrange predefined layout modules with text and image elements in any order
- This brings greater dynamism and efficiency to your campaign creation process
- The modules can still be personalized and customized according to the content for specific target groups
- Additionally, the Layout Builder provides you with the tool for creating templates for Email Creator
- You also gain access to a media pool for organizing mailing content, including images, PDF documents, audio, and video files
- An automated data transfer replaces the manual import of recipient profiles via the OpenEMM system interface, saving you a lot of work time and simultaneously reducing potential errors
- The data transfer can be freely configured as a permanent routine, for example, for a daily import
- This allows you to keep your data up to date for possible personalization of your campaigns
- You can also use the same interface to transfer data from OpenEMM Plus back into your systems
- To keep you informed of the processes at all times, you will receive success logs for each data transfer, optionally as an e-mail report
- The configuration can be done directly through the OpenEMM Plus system interface, no programming skills are required
- Use of OpenEMM’s reliable technology for sending mailings via the integrated mail server
- Reduce the workload of your own systems and set up the interface quickly
- Meaningful key figures and statistics for measuring the success of mail openings and link clicks
- Undeliverable emails as soft and hard bounces are processed automatically to maintain the mailing list
- Personal advice on setting up SPF, DMARC and DKIM as sender identification
- Connection to many specialized systems such as ERP, eCommerce and portals
OpenEMM Plus functions
- The e-mail creator with layout builder and media pool for module-based template and mailing creation via drag & drop
- An HTML interface for the automated filling of content modules in mailings (e.g. via CMS)
- A module for automated data import and export for data exchange with external systems such as CRM, ERP, online shops, etc.
- Extended functionality for SOAP and RESTful web services to be able to move large amounts of data and address the additional OpenEMM Plus functionality
- A webhooks API to inform third-party systems about the reactions of email recipients to the emails sent
- An SMTP interface to receive and refine emails from legacy systems (HTML design, bounce management, link tracking, etc.)
- An extended client configuration for around 30 individual configurations for data protection, data security and other default settings
What costs are involved?
Products can be booked individually
- One-off expenses for the software licence with bug fixes
- Monthly expenses for updates/upgrades
One-off expenses by product, net in each case
- Email Creator with Layout Builder and Media Pool one-off EUR 2,500
- One-off costs of between EUR 2,000 and EUR 2,500 per interface
- Client configuration 500 EUR
- Installation support according to expenditure or requirements
References and opinions
In the area of e-mail marketing, sending of newsletters and transaction mailing, OpenEMM is extremely comprehensive software with a very clear user interface.
Netzwelt.de
… I know you get a lot of compliments for OpenEMM but I must say that your level of support for this free product is better than a lot of paid products support…
OpenEMM Forum
Linde AG depends on the Open Source solution. Webbite Media implemented OpenEMM in multiple languages and with country-specific templates for this internationally-operating concern with over 47,000 employees.
Linde AG
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